L.A. Auto Show Suggests Automakers Finally Going Green

Took their time, but any change is good change

The Los Angeles Auto Show is the first big industry event of the season, and it's offering the strongest evidence yet that automakers are serious about going green. But many critics say it's just good PR.
The overall emphasis of the annual event is squarely on your typical SUVs and sedans, and there's the usual assortment of high-end exotics and luxury cars. But nearly everyone is also showcasing hybrid, electric or fuel-cell vehicles and vowing to increase the fuel efficiency of their fleets. Some automakers say they'll have alternative fuel vehicles on the road within months, and one or two say they want to lead the industry beyond oil.
"The automakers know it's reached a level of concern where if they don't do something, they'll lose market share," said Ron Cogan, editor and publisher of Green Car Journal. "We'd like to think they're doing this for the right reasons, to help the environment, but it's a business decision. They realize they have to do it."

Thanks - Wired